The Greenup Family
Santa Gertrudis Breeders from the beginning
Rosevale has been owned and managed by the Greenup Family for 140 years. Established in 1883, Rosevale arose from humble beginnings as a simple family cattle farm that produced standard Shorthorn beef.
It wasn’t until 1944 where Rosevale would begin to cement its legacy of becoming one of the premier producers of Santa Gertrudis cattle in Australia. This was the year that George and Heather Greenup -took up residence at Rosevale.
George and Heather oversaw the development of Rosevale and other properties with the help of their family and staff. After 40 successful, memory laden years, Heather sadly passed away at the age of 63 in 1984. George however remained active at Rosevale for another 19 years before he passed away in 2003, aged 86 years.
Building a legacy
George and Heather had three children – Grahame, Jenny (Cooper) and Mary Ann (Atthow). Grahame, along with wife Peggy, took over the management of Rosevale and other associated properties and remains an integral part of the operation to this day.
Grahame and Peggy have four children – David, Richard, Peter and Sally. David and his wife Sonya currently reside and work at Rosevale. Their three sons – Sam, Toby and Seb represent the sixth generation of the family involved in the running of the property and are heavily involved in the business and its direction. Sam, his wife Amy, Toby and his partner Chloe all reside on the property. In March 2022. Toby and Chloe welcomed their son Banjo George, the 7th generation to the Greenup family.
Pasture perfect for high performing herds.
Over the last 140 years, Rosevale has grown to a grazing operation that covers a total area of 12,000 hectares in the Western Downs of South East Queensland.
The land is unique, ranging from light forest country to fertile, scrub country. The land, as with other cattle properties around Australia, can often be plentiful but in other times unforgiving which is why the hardy adaptability of Santa Gertrudis were chosen as being the best commercial fit. This also aligns with our policy of growing and preparing sale bulls off pasture, with no grain feeding, even during those harsher times.
Our breeding herd is run on the forest country whilst our young bulls and steers are grown and fattened on the scrub country. First-calf heifers are also run on the better country until their calves are weaned. Dry land fodder crops are also planted to grow out young cattle and prepare bulls for sale.